London, 13 September 2011 - News International Commercial announces new senior team
News International Commercial today announces its
new team of directors who are tasked with delivering the vision to become a fully-
integrated, multi-platform sales powerhouse.
The new directors were appointed following a round of interviews held over the past
week and will report into NIC managing director Paul Hayes. They take up their new
roles with immediate effect. The team and their responsibilities are:
Permanent roles:
- Commercial Director - Dominic Carter
Carter will consolidate all NIC ad sales and trading into one role. He will be
accountable for selling to agencies and clients the value of partnering with
News International and maximising its portfolio of products. He has been
NIC’s Trading Director since Aug 2008, having joined NI in April 2006.
- Director of Advertising Strategy - Abba Newbery
Newbery will focus on proactively and strategically maximising all-media
share through market analysis, research and robust media planning. She was
previously Creative Solutions Director, having joined NIC in Feb 2009.
- Director of Business Services – This role is to be filled
This role is as yet unfilled and the company will be inviting applications. The
role will evolve services to support the new News International Commercial
model and implement new technologies to support client services.
As previously announced there will be three transitional roles lasting between 6 and 24 months:
- Director of Digital Integration – This role is to be filled
This role will help design how digital can become a compelling part of NIC’s
commercial business in the future. The company is inviting applications.
- Director of Business Intelligence – Claire Myerscough (6-month role)
Myerscough’s main role will be to transition the Business Insight team from
NIC over to becoming a single NI function. She was previously Business
Intelligence Director, having joined NI in Jan 2003.
- Director of process transformation – Patricia Kill (21-month role)
Kill will be responsible for recommending what processes, timelines and
technologies are required for NIC sales support to make a smooth transition
to outsourcing. Previously Sales Support Director, she joined NI in Nov
1998.
Hayes said: "I'm looking forward to completing and working with this new
management team under our new structure. I’m confident together we can
create an innovative and industry-leading commercial team able to deliver
profit and efficiency in this fast-changing media industry." Continues/....
The company has also announced that as part of this process of transition, the
following senior executives are undergoing discussions regarding their future with the
business and further announcements will be made in due course.
- David German, Sales Innovation Director
- Alex Hole, Digital Trading Director
- Neil Jones, Director of Commercial Strategy
Hayes added: "David, Alex and Neil have already made a tremendous contribution to
NI Commercial and the business as a whole. We are in active discussions about their
futures."
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